musicvideo marketingcampaigns

How to Turn a Music Video into a Viral Campaign: Mitski’s Horror Aesthetic as a Playbook

UUnknown

2026-02-18

11 min read

Use Mitski’s horror-led rollout as a template to turn one music video into a streaming-fed viral campaign with transmedia hooks and measurable loops.

Unknown

Contributor

Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.

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